Friday, December 21, 2018

Americans snub boycott efforts of same-sex marriage advocates, push Chick-fil-A toward fast food crown - Thomas Lifson

by Thomas Lifson

Closing in on fast food champion Mickey D's, with sales per store already far, far higher.

If the bullies seeking to punish people whose religious faith condemns same-sex marriage had their way, my preference for the food at Chick-fil-A would be "the love that dares snot speak its name." Fortunately, when it comes to food, at least, Americans do not like being bullied. As a result, the chain is set to rise by two ranks and become the number-three fast food chain in the country.
Grace Carr of the Daily Caller News Foundation reports:
Despite ongoing criticism from activists, fast food chain Chick-fil-A is projected to become the third-largest restaurant chain in the U.S., according to an analysis from Kalinowski Equity Research.
The fast food chicken chain will rise from its seventh-place spot to rank as the third-largest U.S. restaurant chain by 2018's close, according to the group's research, Business Insider reported.
"We have long pointed out that Chick-fil-A is the restaurant competitor with which McDonald's ... should most concern itself – and by extension, investors should, too," analyst Mark Kalinowski wrote in his report.
"But this goes beyond McDonald's," Kalinowski noted.

Photo credit: saalebaer.

Indeed, by what may be an even more important yardstick, per-store sales at Chick-fil-A already surpass those of McDonald's and every other chain by a huge margin. According to QSR, an industry publication, Chick-fil-A's per store sales in 2015 were only slightly lower than $4 million, compared to $2.5 million for McDonald's. No other chain comes within a million dollars per store of Chick-fil-A's phenomenal sales.

The closest unit of Chick-fil-A is about a half-hour's drive from my home, which means there are still some attractive growth opportunities ahead for the chain before it reaches anything like a saturation point, as I live in the midst of a huge metropolitan area. In addition to the food, which is always good, the staff at the company are uniformly friendly and polite, a trait they share with In-N-Out Burger. What is it about two hyphens in a fast food chain's name that works this magic?

Thomas Lifson


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