by Arutz Sheva Staff
Minister Erdan steps up advertising efforts to integrate Arabs into Israel Police.
Arab advertising campaign for police
Public Security Ministry
Today, Sunday, Erdan is launching an advertising campaign which will see the placement of billboards in Arab towns around Israel, as well as the broadcast of radio advertisements.
The radio campaign will include head of Arab administration in Israel Police Jamal Hakroush calling on youth to join the ranks of police, while the billboard campaign will present the slogan “100% personal safety.” The goals of the campaign include opening new police stations in the Arabs sector and drafting Muslims to the ranks of Israel Police.
Erdan said regarding the advertising campaign: “The revolution that we are advancing to improve police services in the Arab sector is at its height. There are more Arab policemen, stations are being set up in cities [with Arab populations] and, now, messages and songs in Arabic address youth of the sector and call on them to participate. This is a social revolution that will better connect the Arab citizens of Israel to Israeli society and the state.”
Within the framework of the campaign, Erdan and regional police commanders are to meet this week with Arab local council heads in order to advance participation with the Arab public and assess ways that will help further this goal.
Arutz Sheva Staff
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